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Advanced Clinical Hypnotherapy,
NLP & Life Coaching in Manchester.
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Due to strict ethical guidelines set by the UK Council for Psychotherapy (UKCP), I am not allowed to include testimonials in any advertising, or on the website.
A few of the many reasons why testimonials are considered unethical, misleading and unhelpful:
- Testimonials can easily be faked.
- Testimonials are very difficult to verify.
- Testimonials can easily be altered.
- Testimonials can give an unrealistic view of someones abilities, as they are not necessarily randomly selected. Those testimonials that give a glowing report may be selected for display whilst negative ones are discarded.
- Testimonials may not be requested from every client, but only from those who will give a positive report.
- A therapists focus should always be the clients best interests. The client is not there to enhance the therapists credibility or ego.
- Asking clients to write testimonials to enhance a therapists credibility could put them in an awkward position. The client may feel pressured to write something positive.
- Confidentiality is crucial for any form of psychotherapy to be effective. Testimonials may potentially jeopardise that.